Outdoor Digital Signage

Outdoor Digital Signage
There are plenty of challenges when implementing outdoor digital signage but despite this more and more digital screens are being built outside to make the most of the higher audience numbers these outdoor digital advertising screens can create. While the most obvious challenge for taking a industrial grade LCD screen outside is protecting it from the weather, and in particular rainfall, the problems associated with the sun can be equally as hard to overcome. Video Walls
The issue with the sun and outdoor digital signage is the direct sunlight will often create the screen unreadable. Not only can sun cause glare (you should know what that is like when you try and watch the TV at home during the summer months where quite often you are forced to close the curtain to see the display obviously ) but even when there is no glare in bright sunlight the display will appear dim and hard to read. But there are ways to ensure the display is as easy as you can when taken outdoors:
Brightness
Ensuring you have the brightest type of display possible will go along way to ensuring that the display is readable. The minimum display brightness for any outdoor LCD screen should be 800 nits but LCD using 1000+ nits can be found and should be taken into account when looking to get into external electronic signage. It should also be mentioned that in general industrial screens have higher nit values and therefore are better suited to outdoor signage displays.
Anti-glare technology Sadly, whichever way you go on this there most likely will be some drop-off in brightness. Direct sunlight may cause more problems than simply glare too. Display burn can grow if the sun is constantly on it either the outdoor digital display should be turned away from the sun another solution to prevent this display burn should be looked at such as cooling the display .
Bespoke Outdoor Content

A lot of content which works well in indoor places does not respond well to be taken outdoors. Use colours and designs which are more prominent in outdoor places. There is often a lot of trial and error involved in this but assess what works and what does not and you need to soon develop a flare for designing material that is acceptable for outdoor digital signage.